If there was one thing that both vertical and horizontal ad net reps could agree upon Thursday -- apart from their distain for Google -- is the overall health of online advertising.
Jocelyn
Griffing, SVP, Online Media, ICON International, part of Omnicom: Budgets are up, we’re doing really well. I will say there does seem to be a bit of a pullback from some other the
big players.
Cree Lawson, CEO, Travel Ad Network: “We’re not seeing a slowdown … I think it’s more indicative of the
fact that travel media said they were going to spend an additional 15% online.�
Qualifying the enthusiasm slightly was James Fellow, VP of Product Management at
AOL’s Platform A: It’s a tough time to break into the market, and advertising are focusing their buys.
The difference comes down to
tTransparency,� according to Will Margiloff, CEO/Founder, agency Innovation Interactive. "It’s about how we’re able to buy it
… Buying in an exchange is easier for our guys because they understand it.�