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Keep Track Of PPC Sales Leads

  • PPC Hero, Thursday, April 1, 2010 1:46 PM
Matthew Umbro reminds marketers to keep track of leads and always review PPC campaigns. He provides tips on the process.

While the advice seems obvious, too often leads go into the clients' sales automation system and are not shared with the PPC manager. Companies that outsources PPC campaigns also find it extremely difficult to keep track of leads.

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