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Tips On Getting To Know Your Audience

  • PPC Hero, Friday, April 2, 2010 1:29 PM
Mitchell Blatt believes marketers have the perfect opportunity to determine who their Web site audience is by asking visitors for information. But it becomes easier asking for that data when you give site visitors something in return, such as information through a custom email.

Knowing your site visitors' likes and dislikes can help tailor news, reviews and more to subscribers. Blatt provides some suggestions using March Madness as an example.

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