Jerry Shereshewsky, who helped introduce the ad community to Yahoo, has formed a consulting company advising clients on how to reach baby boomers. It's known as Grown-Up Marketing.
Holding
the impressive and intriguingly murky title of Ambassador Plenipotentiary to Madison Avenue for Yahoo starting in 1998, he built bridges and oversaw industry relations until 2007. His career spanned
many stages of the ever-evolving Internet ad market.
Shereshewsky, who started at Young & Rubicam in Mad Men-ish 1969, then became CEO of Grandparents.com, which is Grown-Up Marketing's
first client.
He stated that his three years as CEO led to 750,000 unique users a month at Grandparents.com, which pitched advertisers on reaching an untapped and upscale audience.
The
effervescent executive said Grown-Up has a team with experience in creative, research, PR and retail implementation.
At Y&R, Shereshewsky headed the Atari account when the videogame company was
exploding. Later at the agency's direct-marketing subsidiary, Wunderman, he worked with Coke to create Mountain Dew competitor Mello Yello.
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