K-Swiss has signed a global endorsement deal with Jillian Michaels, the tough-as-nails trainer from "The Biggest Loser."
The Westlake Village, Calif.-based company says this is the first
performance brand endorsement for Michaels, who is also set to start in a new NBC series, "Losing it with Jillian!," this summer.
Michaels has worn K-Swiss Tubes Run 100 on various TV
appearances this year, a performance sneaker that features full-length cylinders for cushioning and stability.--Sarah Mahoney