• April 6, 2010

OneWest Bank, California's largest bank, has chosen Davis Elen Advertising as its AOR.

Los Angeles-based Davis Elen will be responsible for developing a comprehensive and ongoing brand awareness program for OneWest Bank. The new campaign will launch in early May and will include TV, outdoor, radio and high-end luxury print as well as major sports sponsorships.

OneWest Bank has 81 retail branches in southern California with approximately $14 billion in deposits and total assets of $27 billion. --Tanya Irwin