- B&C, Thursday, April 8, 2010 11:21 PM
Microsoft is rolling out new content offerings and packages to TV advertisers looking to reach engaged users, according to Keith Lorizio, Microsoft's VP of U.S. digital ad sales. Microsoft is also
expanding its original programming, with an added focus on interactivity. The second season of Endemol's "1 Vs. 100" just finished its run on Xbox Live. Microsoft worked with Nielsen to measure
viewership for the series, an important step as the series relies on ads similar to those on network television for revenue. Sprint served as the sponsor.
Lorizio also said the company
is interested in a digital upfront. With the MSN Network, MSNBC.com and Fox Sports on MSN consistently among the most popular Web sites on the Internet, there is ample opportunity for brands looking
to reach wider demos. To that effect, Microsoft once again inked a deal with Discovery Communications.
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