• April 12, 2010

Continental Airlines and Red Bull New York announced that Continental Airlines will be an official sponsor of Red Bull New York and Red Bull Arena -- the soccer team's new 25,000-seat stadium in Harrison, N.J. Continental Airlines will also be the team's exclusive airline sponsor.

In addition to traditional sponsorship elements, the agreement includes joint marketing, fan promotions and access to a variety of exclusive Red Bull experiences made available to OnePass members on the Continental Airlines OnePass Auction Web site. The New York Red Bulls is one of 16 teams that comprise the top-flight professional soccer league in U.S. Major League Soccer.--Tanya Irwin