Wahlstrom, the Yellow Pages, directory and search specialty unit of Interpublic’s Mediabrands, has hired Kathleen DeCaire-Aden as CEO from CEO of Publicis’ SMG
Directory Marketing unit. DeCaire-Aden will be part of the Geomentum executive committee, reporting directly to Geomentum CEO, Dave Walker. Geomentum is the hyper local media and marketing division
underneath Mediabrands that oversees most of its local media operations.
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