Top 10 DMAs in which reside adults who purchased fast food or a restaurant meal as a result of mailed advertisements:
1 St. Louis, Mo.
2 Toledo, Ohio
3 Indianapolis, Ind.
4
Birmingham, Ala.
5 Baltimore
6 San Diego, Calif.
7 Charlotte, N.C.
8 Phoenix, Ariz.
9 Norfolk/ Portsmouth/ Newport News, Va.
10 Knoxville, Tenn.
Source:
Scarborough Research, www.weknowthelocals.com