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Can Foursquare Give Journal A Boost?

  • GigaOm, Tuesday, April 27, 2010 9:42 AM

On the heels of The Wall Street Journal's partnership with Foursquare, GigaOm asks if the location-based social network can give The Journal the local boost it's looking for. "It seems like an interesting extension of the Journal's core mandate to deliver news and information, but the important question is whether it will help the paper in any tangible way," the blog writes.

This isn't the first partnership Foursquare has formed with a news outlet. Earlier this year, it signed a deal with Metro News International to provide news items related to local venues in Toronto, and more recently it did a deal with the Financial Times to offer points to students who check in at specific locations -- Harvard, the London School of Economics, etc. -- which can later be redeemed for access to articles behind the paper's paywall. "The Journal's experiment with Foursquare is worth applauding, if only because there is so little experimentation coming from some traditional media outlets ... But it's still an open question as to whether it will have tangible results for the WSJ."

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