• by Joe Mandese  @mp_joemandese, May 13, 2010

That's what I just learned from the folks at Clear Channel Outdoor, which donated its Los Angeles area digital billboard network for a six-week campaign to raise awareness and funds to help preserve the city's – and entertainment industry's – iconic HOLLYWOOD sign.

Clear Channel's "Save the Peak" campaign helped raise the remaining $3.05 million of the $12.5 million total needed to buy and protect 138 acres surrounding the HOLLYWOOD sign.

Specifically, the Clear Channel campaign and aired almost 2 million spots on 84 digital billboards throughout the Los Angeles metro area. All to save one analogue billboard that carries zero advertising. Or if you think of it another way, may be the most important outdoor ad of all.