Commentary

It's gotta be unconscious

"Only things which work on an unconscious level really have a change of breaking through" to influence consumer behavior, says Dr. Carl Marci, CEO of Innerscope. That's because we're "irrational... emotional creatures" (Marci distinguishes between "rational" and "rationalizing" -- he says we experience the world and "try to rationalize events after they've already happened."
Next story loading loading..
About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Discover Our Publications