Sound a little creepy? Well, sort of. Sullivan, who was elected to serve twice on today's Digital Out-of-Home Forum agenda - on the opening Big Buyer's panel, and on the just introduced "Are We
Getting A Little Creepy" panel - quipped that he thought the second one was, "going to talk about the creeps in the out-of-home business," not about the creepy new technologies and analytics that can
tell marketers increasingly personal things about digital out-of-home consumers.