- SEO Book, Tuesday, May 18, 2010 11:39 AM
Linking does have benefits if done correctly. Aaron Wall tries to convince himself that's the case by walking through several scenarios on how to fix what he calls the broken link graph.
writes that, ironically, one major cause of that problem is spam. That spam comes from Google explicitly stating what not to do, but many people view that what-not-to-do checklist as a green light to
plunge into opportunities that create havoc.
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