Darby Rejoins Make-A-Wish To Direct Marketing

  • May 20, 2010
Petri Darby has rejoined the Make-A-Wish Foundation of America as director of brand marketing and digital strategy.

Darby previously served as chief brand strategist for the foundation from 1998 to 2001, running the organization's first three national public service advertising campaigns and overseeing its global rebranding.

He now leads the foundation's recently established brand marketing unit.--Nina Lentini

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