• by May 28, 2010

Percentage of W Hotel visitors more likely than the average American to:

1 Be a member of a frequent flyer program +278 %

2 Go to museums +274 %

3 Connect to the Internet using a cell phone or other mobile device +201 %

4 Go to bars/night clubs +153 %

5 Agree that achieving a higher social status is very important +137 %

6 Have bought a new imported vehicle +112 %

7 Regularly read financial news/publications +107 %

8 Own a digital point-and-shoot camera +101 %

9 Shop at Best Buy + 83 %

10 Believe that having material possessions/a lot of money is very important + 72 %

Source: GfK MRI Survey of the American Consumer, Fall 2009