Around the Net

Horizon Air Hands Out Ad-Supported Snack Boxes To Passengers

Ad Age, Tuesday, May 25, 2010 10:42 AM

A Horizon Air flight from Seattle to Portland, Ore., yesterday featured a perk from the glory days of air travel: free food. But, Michael Bush reports, there was marketing twist. The snack boxes were part of a program from Air Advertainment in which marketers sponsor free meals or snack boxes.

Consumer-electronics company Creative Labs sponsored yesterday's offering, which included Stacy's Pita Chips, pretzels and Hershey's chocolate.

"We can broadcast in a big way to build a brand image or be really razor sharp with accuracy just like in the Seattle-Portland market," says Ryan Matway, president of Air Advertainment, who says that 25,000 food boxes will be given away on the route over the next 20 days. "Carriers are turning an expense into a potential profit center," he says.

Read the whole story at Ad Age »

airlines, electronics, food, sponsorship

Next story loading