Wyndham Launches Green Program, Joins With Eco Group

  • May 26, 2010
Wyndham Worldwide is sponsoring the Wyndham Green Paddle 2010, featuring athlete Tom Jones and his quest to raise public awareness about the risks to the environment and the world's oceans from improper and excessive use of plastic. From May 16 to Aug. 12, Jones is attempting to create a new world record by paddling from Key West, Fla. to New York City on a stand-up paddleboard.

The hotel chain has launched a new program, Wyndham Green, that focuses on social responsibility and the environment as a part of the company's overall green strategy. Wyndham Green has partnered with Jones and Plastic Free Ocean, a subsidiary of the Tom Jones Foundation, in order to raise funds and public awareness about the harmful efffect that plastic has on the environment and the resources needed to rid the oceans of these pollutants.

Wyndham properties will provide hospitality and comfort required to recharge the crew for its 1,500-mile oceanic journey. The hotel group's support of Paddle 2010 is one of several activities encompassed in the company's global commitment to corporate social responsibility and the environment.



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