- B&C, Wednesday, June 9, 2010 10:53 PM
The joint venture formed this spring by networks Fox, NBC and ION Media and nine independent station groups to bring mobile digital TV technology to market has announced its interim management team
and given itself a name, Mobile Content Venture.
MCV's goal is to launch a national mobile DTV content service using part of its partners' broadcast spectrum, though it has yet to
announce any agreements with wireless carriers to put mobile DTV receivers in phones or detail its programming plans.
The interim co-general managers announced June 8 by MCV are Erik
Moreno, SVP of corporate development from Fox and Salil Dalvi, SVP of mobile platform development from NBCU. Both bring a mix of experience in deal making and mobile-platform development.
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