In the past few months, Web-technology pitches and demos have begun to change.
Formerly, live technology demos would require a consensual gathering around a laptop, or a computer monitor mounted on a desk, or a trade-show booth. There was a formality and a definitive commitment of attention involved with these rituals. But thanks to the iPad, which launched in April, a new, nonconsensual form of demonstration and pitching has emerged.
These nonconsensual demonstrations have become especially prevalent at Internet conferences and expositions. It's now impossible to attend one without getting a demo jammed in your face. All you have to do is casually walk a trade show floor -- or initiate small talk with a stranger. With little warning, eager developers and aggressive evangelists will whip out a hidden iPad. In the blink of an eye, they'll launch their application and dive into their pitch -- with their tablet just inches from your face. You can always decipher the person's unique fingerprints on the glaring touchscreen.
advertisement
advertisement
To be sure, there's novelty and utility that make the iPad an effective technology demonstration tool -- especially at this early stage. That's why I encourage the use of iPads for technology demos and presentations.
However, this has introduced a new sort of gadget promiscuity and aggression, which can quickly get annoying and old. Universal laws of permission in marketing still pertain. Ask permission before shoving an iPad demo in someone's face.
Or just say, "Sorry, I don't have my reading lenses today, so that's just a blur."
Look on the bright side... At least they've come up with a useful and unique application!
Common courtesy is all you are talking about here and good for you reminding us all. BTW - Would you like to see GRAND -The Online Magazine for GRANDparent's app?
Reminds me of perfume demos in the department stores years ago. They would just walk up and spritz you! That is, until people starting body slamming them ;-D Now they ask.
Linda Lopez: The perfume ladies are a good analogy. You remind me of the scene from the movie Airplane where Rex Kramer fights off the activists and missionaries as he enters the airport: http://bit.ly/9MD9c3
Classic!
Ha, ha...that's funny. Instead of perfume snipers, it's now IPad snipers.