• by David Goetzl  @dgoetzl, June 15, 2010

While video on demand could one day become a killer app for TV viewing -- watch what you want, when -- networks have struggled to attract advertisers and monetize the platform. A potential savior: the Ad Selector.

The model, where a viewer can choose between three ads before watching an online video, seems tailor made for a VOD stream.

In an interview before she sat on an OMMA Video panel, Publicis Groupe video guru Tracey Scheppach advanced the posisbility that VOD could be a natural venue to bring Ad Selector to TV.

Of course, that may not happen for a while. Selector is slated to roll out on the Web this fall and is certain to be the subject of extensive testing.

Scheppach spearheaded the industry consortium that chose Ad Selector as a robust ad opporunity on the Web and programmers such as Hulu and CBS are adopting it.