Per eMarketer, some 33% of U.S. adult Internet users, or 58.9 million people, watch TV series online. Next year, the rate will rise to 39%. Online viewership of full-length movies is also rising.
According to Ipsos OTX, the percentage of Web users who streamed or downloaded this kind of long-form online video more than doubled between September 2008 and October 2009.
