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How To Optimize Keyword Bids

Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesn't make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other engines, too. Shah explains what AdWord data tell you, and in three steps describes how to determine CPCs.

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