Apple's iAds launch today -- and they are set to expand mobile marketing. Despite higher advertising costs, many marketers are anticipating that the ad network could have a positive impact on the
mobile industry, reports
AdAge. "It's instant credibility, instant cool. You're on the new iPhone 4," Darrell Whitelaw, creative director at mobile agency MIR, told the trade mag. "It really is
the one way you can align yourself with that little Apple logo."