Commentary

The Blogger Generation Still Dominates Blogging

According to Sysomos.com, after an analysis of more than 100 million blog posts, not surprisingly, the most active bloggers are younger people who have grown up during the blogging "revolution", which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population.

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This group is followed by the generation just behind them - people 20-years-old or under are 20.2% of the blogging landscape:

  • ≤ 20 years (20.2%)
  • 21-35 yrs (53.3)
  • 36-50 yrs (19.4)
  •  ≥51 yrs (7.1)
  • Source: sysomos.com, June 2010

The difference between genders in the blogosphere is balanced with women making up 50.9% and males 49.1% of bloggers. This suggests the Internet is a gender neutral environment.

It should not be much of a surprise, says the report, that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere - the U.K., which is home to 6.75% of bloggers. Japan accounts for the third-most bloggers (4.9%), followed by:

  • Brazil (4.2%),
  • Canada (3.9%),
  • Germany (3.3%),
  •  Italy (3.2%),
  •  Spain (3.1%),
  • France (2.9%) and
  • Russia (2.3%).
  • Australia (2.22)
  • India (2.14)
  • Sweden (2.05)
  •  Malaysia (1.7)
  • Netherlands (1.69)
  • Source: sysomos.com, June 2010

When the analysis compared the number of bloggers to Twitter users by country, there were many similarities. The biggest difference was activity by U.S. users - more than half of the tweets come from U.S, Twitter users, while only a third of blog posts are from the U.S.. The absence of bloggers from Indonesia and Australia within the top-10 is also interesting. In comparison, both countries rank among the top-10 of users within the Twittersphere.

A closer analysis of where bloggers are coming from regionally, California leads the way with 14.1%, almost double the amount of bloggers found in the second largest blogger populated state, New York (7.1%). Ontario, Sysomos' home province, ranked third with 5.6%, followed by:

  • Colorado (5.2%),
  • Texas (4.37%),
  • Pennsylvania (4.34%),
  • Florida (4.2%),
  • Washington (3.4%),
  •  Illinois (2.6%),
  •  Georgia (2.1%) and
  • Virginia (2%).
  • Source: sysomos.com, June 2010

xploring the Use of Twitter Around the WorldFor more information about Sysomos and bloggers, please visit here, and to read a similar report on the demographics of Twitter users, please visit Sysomos here.

  

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