New data from comScore shows that 183 million U.S. Internet users watched online video during the month of May. YouTube.com achieved record
levels of viewing activity with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
U.S. Internet users watched nearly 34
billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos
viewed at the property. Hulu ranked second, Microsoft Sites ranked third followed by Vevo and Viacom Digital.
Top U.S. Online Video Content Properties by Videos ViewedMay 2010 (Total U.S. - Home/Work/University Locations) |
Property | Videos (000) | Share ofVideos (%) |
Total Internet Audience | 33,950,891 | 100.0 % |
Google Sites | 14,628,095 | 43.1 |
Hulu | 1,174,844 | 3.5 |
Microsoft Sites | 642,027 | 1.9 |
Vevo | 430,257 | 1.3 |
Viacom Digital | 346,755 | 1.0 |
Yahoo! Sites | 336,314 | 1.0 |
CBS Interactive | 333,189 | 1.0 |
Turner Network | 331,897 | 1.0 |
Fox Interactive Media | 328,492 | 1.0 |
Facebook.com | 245,120 | 0.7
|
Source: comScore Video Metrix |
Google Sites attracted 144.6 million unique viewers
during the month, followed by Yahoo! Sites and Vevo.
Top U.S. Online Video Content
Properties by Unique ViewersMay 2010 (Total U.S. - Home/Work/University Locations) |
Property | Unique Viewers (000) | Average Videos per Viewer |
Total Internet Audience | 182,918 | 185.6 |
Google Sites | 144,550 | 101.2 |
Yahoo! Sites | 46,031 | 7.3
|
Vevo | 45,579 | 9.4 |
Facebook.com | 45,492 | 5.4 |
Fox Interactive Media | 44,266 | 7.4 |
Hulu
| 43,541 | 27.0 |
CBS Interactive | 41,028 | 8.1 |
Microsoft Sites | 39,416 | 16.3 |
Turner Network | 35,307 | 9.4 |
Viacom Digital | 34,572 | 10.0 |
Source: comScore Video Metrix |
In May, Tremor Media ranked as the top video ad network with a potential reach of 56.2% of the total video viewing audience, while ScanScout Network ranked second with a
potential reach of 54.3%.
Top U.S. Online Video Ad Networks by Potential Reach of
Unique Viewers (May 2010 Total U.S. - Home/Work/University Locations) |
Property | Unique Viewers (000) | Potential Reach |
Total Internet : Total Audience | 182,918 | 100.0 % |
Tremor Media | 102,787 | 56.2 |
ScanScout Network | 99,290 | 54.3 |
YuMe Video Network | 87,508 | 47.8 |
Adconion
Video Network | 86,641 | 47.4 |
Advertising.com
Video Network | 83,877 | 45.9 |
BBE | 83,026 | 45.4 |
Break Media | 80,869 | 44.2 |
SpotXchange Video Ad Network | 76,734 | 41.9 |
TidalTV | 69,640 | 38.1 |
BrightRoll Video Network | 67,521 | 36.9 |
Source: comScore Video Metrix |
Notable
findings include:
- The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group), BrightRoll Video Network, and Tremor
Media Video Network
- 84.8% of the total U.S. Internet audience viewed online video
- 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per
viewer).
- The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
- The duration of the average online video was 4.3 minutes.
For
more information, please visit comScore here.