Commentary

YouTube Scores 101 Online Videos Per Viewer in May

New data from comScore shows that 183 million U.S. Internet users watched online video during the month of May. YouTube.com achieved record levels of viewing activity with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

advertisement

advertisement

U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second, Microsoft Sites ranked third followed by Vevo and Viacom Digital.

Top U.S. Online Video Content Properties by Videos ViewedMay 2010 (Total U.S. - Home/Work/University Locations)

Property

Videos (000)

Share ofVideos (%)

Total Internet Audience

33,950,891

100.0 %

Google Sites

14,628,095

43.1

Hulu

1,174,844

3.5

Microsoft Sites

642,027

1.9

Vevo

430,257

1.3

Viacom Digital

346,755

1.0

Yahoo! Sites

336,314

1.0

CBS Interactive

333,189

1.0

Turner Network

331,897

1.0

Fox Interactive Media

328,492

1.0

Facebook.com

245,120

0.7

Source: comScore Video Metrix

Google Sites attracted 144.6 million unique viewers during the month, followed by Yahoo! Sites and Vevo.

Top U.S. Online Video Content Properties by Unique ViewersMay 2010 (Total U.S. - Home/Work/University Locations)

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet Audience

182,918

185.6

Google Sites

144,550

101.2

Yahoo! Sites

46,031

7.3

Vevo

45,579

9.4

Facebook.com

45,492

5.4

Fox Interactive Media

44,266

7.4

Hulu

43,541

27.0

CBS Interactive

41,028

8.1

Microsoft Sites

39,416

16.3

Turner Network

35,307

9.4

Viacom Digital

34,572

10.0

Source: comScore Video Metrix

In May, Tremor Media ranked as the top video ad network with a potential reach of 56.2% of the total video viewing audience, while ScanScout Network ranked second with a potential reach of 54.3%.

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers (May 2010 Total U.S. - Home/Work/University Locations)

Property

Unique Viewers (000)

Potential Reach

Total Internet : Total Audience

182,918

100.0 %

Tremor Media

102,787

56.2

ScanScout Network

99,290

54.3

YuMe Video Network

87,508

47.8

Adconion Video Network

86,641

47.4

Advertising.com Video Network

83,877

45.9

BBE

83,026

45.4

Break Media

80,869

44.2

SpotXchange Video Ad Network

76,734

41.9

TidalTV

69,640

38.1

BrightRoll Video Network

67,521

36.9

Source: comScore Video Metrix

Notable findings include:

  • The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group), BrightRoll Video Network, and Tremor Media Video Network
  • 84.8% of the total U.S. Internet audience viewed online video
  • 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
  • The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
  • The duration of the average online video was 4.3 minutes.

For more information, please visit comScore here.

Next story loading loading..