About.com is launching a new brand campaign and tagline: "Need. Know. Accomplish." The campaign comes to life through advertising executions in which a family of characters address how About.com
fulfills their needs. Some of these needs are featured in over 30 individual creative concepts, ranging from "Lower my cholesterol" to "Find family beach activities." The creative will run on OOH and
digital ad platforms for the duration of 2010, including baseball stadiums, taxi tops, phone kiosks and more.
