• by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2010

During the Agency Roundtable: Managing the Audience and Contextual Mix at Ad Nets in Los Angeles, Dave Martin, senior vice president of media at Ignited, told attendees there's a huge problem with creative in digital. Mostly because the industry creates brand ads that we hold people click and click ads that hope brand the company. There a huge opportunity to target consumers through better ads, whether the media focuses on the creepiness that the advertisers knows the consumers are shopping for a vacation or a red car.