Mag Bag: 'Time' Launches Android App

Time magazine Android App

  Time Launches Android App

In another indication of the growing popularity of the new Android operating system, Time launched a new Android app on Thursday, in a move to expand its reach among this burgeoning new population of smartphone users.

The free Time Android App, following similar apps for the iPhone, iPad and BlackBerry, offers users access to the magazine's photography, lists, quotes, videos and other editorial content. It also provides a variety of customization options, including the ability to choose a small or large widget for the home screen and what section is featured on the widget. All items on the App can be shared using social media tools.

Users can download articles for offline reading and can also listen to podcasts while browsing the magazine's content.

After several years dominated by Apple's iPhone and BlackBerry devices, the smartphone market has been revolutionized by the advent of Google's Android operating system. In the first quarter of 2010, Android accounted for 28% of the U.S. smartphone market, beating Apple's iPhone at 21% but trailing BlackBerry at 36%.

In the second quarter, global smartphone shipments jumped to 60 million units, with Apple taking a 14% share with 8.4 million iPhones shipped versus about 15 million Android smartphones (based on a reported sales pace of 160,000 per day). One forecast predicts that there will be 123 million Android-equipped handsets in operation in 2013.

Seventeen Relaunches Site With Social Network Focus

Hearst's Seventeen has relaunched its Web site with an increased focus on social-network functionality in a bid to attract traffic from teenage girls and young women, according to Mediaweek. The new push includes incorporating Facebook's "Open Graph" platform, as well as Twitter and Meebo, allowing visitors to share content and communicate with friends via the site.

The relaunched site also features a celebrity news channel drawing content from Hearst's aggregator site Let Me Know (LMK). Ann Shoket, the mag's editor in chief, remarked: "It's absolutely about having girls spend more time on Seventeen."

Working Mother Touts Best Companies for Multicultural Women

Next week Working Mother Media will honor companies that foster diversity with its eighth annual "Best Companies for Multicultural Women" conference, where participants will identify best practices, work toward positive change and discuss diversity in the workplace. The conference -- scheduled for July 27-28 -- will include a luncheon Tuesday afternoon at 12:45 honoring the 2010 Best Companies for Multicultural Women.

Empson Joins Parenting As Fashion Director

Gay Morris Empson -- the founding editor of Child, which closed in 2006 -- is joining Parenting as fashion director. She will be responsible for overseeing all children's fashion for both editions of Parenting -- Parenting Early Years and Parenting School Years -- as well as leading the expansion of several new seasonal children's fashion features in the magazine. Empson will continue to serve as fashion director for Working Mother, a sister publication.

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