The MMA's North American region head, advised Mobile Summit audience members that when it comes to global, think local. Every region, every country is different in how they handle marketing
programs--in Turkey there's more red tape to cut through while the Phillipines, by contrast, is virtually wide open. "The marketing structures are totally different in every country," he said. "There
is no one solution that works globally." So when in Rome...or India or China...
