Commentary
Forget the CMO, The Next Big Industry Title Will Be The CMTO
- by Joe Mandese @mp_joemandese, August 31, 2010
What does CMTO stand for? Chief marketing and technology officer, he said, adding, "Each time I catch up with my CMO, I ask her how much she is learning about marketing technology."
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
