Google Publishes Insights On Display Ad Focus

Google continues to push out technology to make display advertising easier for publishers. On Tuesday, the company outlined its strategy in a blog. The post explains Google's core display ad products for publishers and highlights key principles guiding Google's future ad products.

"We shouldn't be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years," Google Director of Product Management Jonathan Bellack tells us. "We should be looking at how the industry can double or triple in size."

Next story loading loading..

Discover Our Publications