Top 10 DMAs in which reside adults who agree with the statement, "I am influenced by what's hot and what's not."
1 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas
2 Jackson, Miss.
3
Chicago
4 Baton Rouge, La.
5 New Orleans
6 Shreveport, La.
7 Memphis, Tenn.
8 Los Angeles
9 Columbia, S.C.
10 Little Rock/ Pine Buff, Ark.
Source: GfK MRI's
Market-by-Market study, www.gfkmri.com