Who's Cares What's Hot/Not?

• by September 2, 2010

Top 10 DMAs in which reside adults who agree with the statement, "I am influenced by what's hot and what's not."

1 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas

2 Jackson, Miss.

3 Chicago

4 Baton Rouge, La.

5 New Orleans

6 Shreveport, La.

7 Memphis, Tenn.

8 Los Angeles

9 Columbia, S.C.

10 Little Rock/ Pine Buff, Ark.

Source: GfK MRI's Market-by-Market study, www.gfkmri.com