Digitas
American Express, "Enthusiast"
ADVERTISING/PROMOTION WEB SITE OR MICROSITE
Because no two AmEx card carriers are the same (actually, maybe they are, but whatever), the Enthusiast Web site is customized for each user based on his or her
purchases. Buy a ticket to the U.S. Open, for example, and a Web site featuring interviews of players, news, updates and post-event reporting - all things someone going to an event would be interested
in is - yours to explore. The site, in short, adds value to the lives of AmEx users while maintaining that "exclusive" feel of the brand.