Organic, Inc.
Kimberly-Clark Corp., "U by Kotex" ADVERTISING/PROMOTION WEB SITE OR MICROSITE
The U by Kotex web site is such a colorful, engaging, interactive
site, it's hard to believe it is about such a taboo topic as menstruation. In keeping with the product's new look (bright colors, more discreet packaging) the site is clearly aimed at the younger
consumer and features videos, including instructions for using the product, but also funny on-the-street interviews about, ahem tampons; user-submitted Q&As (answers come from a mom, a peer and a
doctor) about everything from plastic surgery to vaginal care and plenty of opportunities for users to submit funny or empowering stories and photos and share content with their friends.