Moxie Interactive
20th Century Fox, "Avatar DVD Release"
BANNER: STANDARD, FLASH OR RICH MEDIA
The banner ad promoting the DVD
release of Avatar looks less like an ad and more like something a visitor to ESPN, FoxSports or the movie site UGO would actually want to look at. Six different trailers and scenes from the
film stream in the banner and an interactive video feature adds value for fans and those who didn't splurge on a $20 IMax ticket but might still consider the DVD. While most of the content is viewable
directly in the banner ad, a link to avatarmovie.com provides a more immersive and shopping-oriented experience.
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