MEC
Pepperidge Farm, "Nicktropolis Goldfish Zone"
CONTENT INTEGRATION
To revitalize the Goldfish brand and deepen its connection with kids, Pepperidge Farm teamed up with Nickelodeon to create The Goldfish
Zone - a virtual world on Nick.com where kids could play with Finn and Friends - characters developed in a 2004 TV and Comics campaign. The Goldfish Zone is a fully-branded, interactive virtual world
on Nicktropolis, where kids (via avatars) can play with Finn, Gilbert, Brook, and Xtreme in five virtual worlds and could talk to one another through a pre-approved social network dialogue. The
Goldfish Zone received 610 million unique visitors, and proved a fun and interactive way to introduce Goldfish to a target audience looking to play.