RYAN Partnership
Five Star, "Five Star Music Insider" CONTEST, PROMOTIONS, SWEEPSTAKES
Five Star Music partnered with Verve Life to let teens pick 10 bands on the brink of
stardom - then give one the big push by voting early and often. The band with the most votes wins $25,000, and one lucky student does, too. Let's hope they don't spend their winnings at iTunes. The
work - spread via online, TV, mobile, social, in-store - is engaging, boasting a fresh, 1960s graphics look and empowering feel. "Cool rewards" are pitched along with participation.