Threshold Interactive
Nestle, "Dude, Where's My Bar?" CONTEST, PROMOTIONS, SWEEPSTAKES
Seth Green's snarky humor - and the media's endless gullibility - is
perfectly matched in Threshold's work for Butterfingers. The agency created a cross-platform cpg alternative reality game to pitch the candy and a suitably wacky award: a solid gold Butterfinger
bar worth 10k. Aside from the cash-for-gold bonanza, the game, which began with Green's publicized "mugging" - costing him a century-old Butterfinger bar - hooked contestants. The
ongoing narrative included 14 original videos, two microsites, social media and rich media rolled out over three weeks.