Covario
Intel,"Core Family" MOBILE MARKETING: CAMPAIGN
In March, Intel and search marketer Covario
initiated a nine-week campaign for its Core chips in the U.S. and Indonesia to better understand how consumers respond to different types of mobile advertising. The effort focused on high-end devices
and tested standard and expandable units, behavioral targeting and compared browser-based versus in-app ads. The results showed, among other things, mobile click-through rates are similar to online
search and mobile advertising is four times cheaper in Indonesia than the U.S.