RYAN Partnership
Dove Men + Care, "Journey to Comfort" MOBILE: BEST INTEGRATION CROSS PLATFORM
How do you sell men on a woman's personal care brand? Enlist the
Cardinals' Albert Pujols and the Yankees' Andy Pettitte as pitchmen. The baseball stars were featured in RYAN's "Journey to Comfort" campaign - one of the first to use Apple's iAd unit. Besides video
spots, the ads let people send personalized voicemails to a friend from Pettitte and use a branded tool to scrub foam from a virtual infield to win a signed baseball from Pujols or Pettitte.