History/ Electric Artists
"America The Story of U.S. Foursquare Promotion" MOBILE: IN-APP ADVERTISING
To support the premiere of its TV series America: The Story of
U.S. and to promote the channel's brand, History partnered with Foursquare to unlock America's history for the tech savvy, younger demographics. Foursquare users could "check in" at selected
historical locations and receive pop-ups of historical facts and related information about that location from History. Players' involvements were rewarded with branded sweepstakes and the History
Badge. The partnership gave History the third largest Foursquare profile and drove record-breaking ratings for the America: The Story of U.S. premiere.