Point Reach
Microsoft, "Bing iPhone App" MOBILE: IN-APP ADVERTISING
Point Reach's media team negotiated custom in-app integration via hard-coding Bing into top third-party media and
entertainment apps, as a value add, using the same budget committed to Bing's regular mobile ad placements. This campaign created and promoted various search scenarios within apps that reach Bing's
target verticals. Bing's brand exposure and use within these partner apps is likely to go on long after the original in-app media buy since it would be unlikely the partners would reprogram and
resubmit their apps just to remove the integration.