Razorfish
Mercedes Benz, "Motor Trend App" MOBILE: IN-APP ADVERTISING
As the exclusive sponsor of Motor Trend's iPhone app during the key campaign launches, Mercedes-Benz promotes its 2010
E-Class as a car of innovation, luxury and safety. It engages viewers throughout the app via app loading takeover, home screen placement, interstitial expandable banner, brandblast, all done in a
non-interruptive manner. The landing page structure was developed prior to iAd platform's adoption of the same functionality. Motor Trend became the #1 free app in the news category in the third week
of its launch and the Mercedes-Benz ads received notably high CTR, views and average view time.