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Nissan Europe, "Ski Challenge: Prove It" MOBILE MARKETING: APP AS ADVERTISING
As part of Nissan's campaign for Qashqai models, the Ski Challenge: Prove It app not only raised
awareness of the brand and the features of the model via an interactive 3-D gallery of the car, but also enabled the audiences to create and interact within the skiing and snowboarding community. The
app drew on in-market car buyers via social media and geo features such as recording run routes and performances, offering 3-D maps and information of major ski resorts, messaging, sharing photos and
videos.