A&E Television Networks
Kirstie Alley's Big Life, "Size Matters" RICH MEDIA: CAMPAIGN
Actress Kirstie Alley is a natural at throwing her weight around - a fact this campaign uses to
full effect for her new A&E show, Kirstie Alley's Big Life. The campaign leveraged "lighter" themes across several forms of online media to generate awareness for the series. The primary
objective was to generate awareness and drive tune-in to the premiere. Accompanied by page-skins, high-impact "bumping units" - which featured Alley literally bumping site features off the page -
appeared across TVGuide.com, Oprah.com, and UsWeekly.com, while roadblocks dominated EW.com and YouTube in the days leading up to premiere. A Facebook app, meanwhile, generated over a 1,000,000
impressions a day.