Wunderman NY
Nokia, "Where Are You Right Now?"
RICH MEDIA: CAMPAIGN
What happens when you combine
rich media with location-based social applications from Facebook to Twitter? As Nokia and partner agency Wunderman NY found out, more than 214 million impressions, and over 1 million clicks, downloads
and posts. Making the campaign results all the more impressive, Nokia's U.S. presence had dwindled to 3 percent of the North American mobile device market when the campaign debuted this year.
Luckily, Nokia's Nuron was a low-priced, touch-screen, smartphone equipped with a location-based social app called Ovi maps, i.e., the perfect product to take advantage of the current social media
craze. The campaign also led to a 6% increase in awareness of the Nokia brand.