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Fairmont Hotels and Resorts, "Page One or Bust" SEARCH MARKETING: SEO
When the faltering economy made
luxury a hard sell, focusing campaign efforts on page optimization and off-page link building helped create awareness and drive consumers to Fairmont's Web site. The luxury hotel managed to move up in
query rankings and gained a space above the fold based on common travel terms such as hotel and resort. Targeted keywords tied to a 75 percent jump in revenue, 67 percent increase in Web traffic, and
34 percent boost in first page rank. By the end of June 2010, 76 percent of core generic keywords ranked on page one across all major search engines.