Perfomics
Michael Stars, "Driving Traffic From Non-Brand Keywords" SEARCH MARKETING: SEO
The ability
to optimize generic keywords, improve link structure and craft title tags and meta-descriptions that raised Michael Stars' non-brand organic search traffic 179 percent and non-brand natural search
revenue 67 percent deserves more than a pat on the back, especially during a time when many companies attempt to dominate these terms. "Women's t-shirts" ranked No. 9 in June 2010 on
Google, up 48 in July 2009; "V-neck t shirts" rose to 8 from 100; "Women's short sleeve tee shirts" rose to 2 from 100; and Women's three-quarter sleeve tee shirts"
rose to 1 from 100, respectively.